The YouTube comments section is a dark place where mindless, offensive words masked with anonymity are the norm; the infamous comments are some of the filthiest found online. YouTube has introduced new comment moderation tools to combat this very issue and tame the trolls.
YouTube rolls out new tools for better comment moderation
YouTube video creators can now pin comments, choose moderators and define blacklisted words or phrases. Additionally, a new beta feature is available to automatically identify potentially offensive/abusive comments and hold them for review before they are visible to the public.
A healthy and engaged online community is critical to a company’s success. This is a hot topic amongst CMGRs and top industry influentials and while most people can agree on the importance of a branded online community not all agree on the path to achieving this safe environment.
If you have an active online community, you already know that not every user is a good user. Trolls, bullies and URL spam inherently present problems and there will be consequences if you simply ignore the issue.
Support forums are now a requirement for almost any business that has customers. Most support forums are hard to use, unorganized and look terrible. To illustrate some of these issues, I’m going to pick on the Logitech forums, which are powered by Lithium (http://forums.logitech.com).
One of the first things customers do when looking for support in your forums is to search. If your search isn’t awesome or has any odd bugs, it will probably drive your customers crazy and they might give up and return the product instead of trying to fix it.
Here’s the Logitech search bar:
Online communities and the types of interactions they foster are why the branded online community has become a critical marketing channel for many. According to Wikipedia, an online community is an online social network of individuals who interact with one another to pursue common interests. Among companies that have online communities, the reported benefits include improved customer support quality, a better understanding of customer and prospect needs, higher user engagement, a more loyal customer base, and better cross promotion effectiveness. Research from Forrester indicates 60% of those surveyed have a branded online community and 15% were planning to add one in the following 12 months (1). Why has a branded online community become such a strategic aspect of marketing? We asked clients, partners and industry leaders what are the primary drivers for their companies. Here we share the top five reasons why a branded online community is so important.