Inversoft is pleased to share the following guest blog from Jaime Morocco, “Why Community is Essential in the B2B SaaS World.” Jaime shares insights on how a community builds value for brands and their customers and also offers some questions to consider before building a community for your brand’s following. This post originally appeared on the Bluenose blog and is reprinted here with permission.
In an age where we have the ability to be more connected to each other than ever, it can also often seem that we are missing the human part of connection. No matter how advanced technology becomes, or how dependent on technology we are, we will never lose our need for human-to-human interaction.
We are living in the age of the empowered consumer. This is an age where a consumer will almost always ask for advice from peers before making a purchasing decision, and an age where a dissatisfied customer will let the world know their state of unhappiness over any and all social media platforms. We value our peers, their opinions, their approval, and ultimately, we seek a feeling of connection to things/topics that we consider to be of high importance.