CleanSpeak can filter many types of user-generated content (e.g., chat messages, forum posts and reviews). Running this material through CleanSpeak on a “per message” basis ensures each piece of content is acceptable before allowing it to be seen in your community. Filtering by message makes sense for these specific use cases. But what if you have big data that you want to filter as a whole?
According to Wikipedia, Batch processing is the execution of a series of jobs in a program on a computer without manual intervention (non-interactive). Strictly speaking, it is a processing mode: the execution of a series of programs each on a set or “batch” of inputs, rather than a single input (which would instead be a custom job).
So when might you consider batch processing?
Maybe you purchased a list of names & addresses and want to make sure they don’t contain any vulgar language before including them in your marketing campaign?
Perhaps you allow users to upload files and want to make sure they don’t contain inappropriate content?
Or you gather a list of reviews and want to check them all at once to ensure the language is acceptable before posting to your site?
There are a few items to consider when deciding on whether to go the route of implementing a SaaS option or an On-Premise option for a profanity filter. There is no right or wrong choice in this matter, simply what works best for your needs.
First let’s make clear what the SaaS and On-premise solutions offer:
This is a shared, “multi-tenant” instance that is hosted by the profanity filter vendor. There is no installation required by the client. You simply integrate your product, send content through the filter, receive the appropriate response and define what action you want taken.
When people hear the phrase “profanity filtering” their minds typically go directly to the gaming industry. Certainly gaming has a very strong need for filtering as communication between players in chat and forums is a key component of how companies can build and grow an online community. Many of our early clients came from the gaming industry.
Facebook is no longer a viable option for companies looking to foster a strong online relationship with their customers and prospects. In a previous blog post we discussed the diminishing reach of Facebook for companies trying to engage their users and grow their businesses. The natural next question will be – “Great, so if Facebook isn’t working, what is the solution?” Increasingly, companies are creating their own branded online communities.
Return on Investment (ROI) will be a factor to consider, as with any business decision. Building a community will take time, resources and money so a company will need to see a return on that investment. There are a variety of factors that can be measured depending on the focus of your community. For example, many companies establish a support community to reduce support costs through call deflection. In fact, in a recent survey conducted by Inversoft, 46% of respondents indicated they consider ‘reducing support costs’ to be a major benefit of forums. If the focus of your online community is increasing your sales, how much more business could you gain by having your customers participate in your own branded online community versus a 3rd party platform like Facebook?
Is Facebook Doing the Job?
When many businesses think of establishing an online community the platform that comes immediately to mind is Facebook. With well over 1 billion users, that seems to make a lot of sense! But how many of those people can you really reach? Even if you get a million people to “like” your company’s Facebook page do they see your content? Recent research: Has Facebook become too big for its boots by throttling organic reach? – shows that you may only be reaching 4% of your Facebook fans. That has to be a very sobering thought for any business.
So is Facebook really the place you want to put your online community?
Branded Online Community
An alternate solution is to create a community on your company’s website. Your own branded online community. You can still do all of your regular social media interactions to engage with your community (e.g., Twitter, Instagram, Pinterest,…etc). Rather than including a link to your Facebook site, replace that with a link to your company’s website.