It’s the first day back in the office in 2018 and everyone at Inversoft is on a mission. We are using the entire year of 2018 to solidify Passport as the premier solution for customer identity and access management (CIAM). We are calling this effort “365 Days of Passport”.
During the year we will be focusing on 4 main areas:
- Being developer focused
- Building features that matter
- Acquiring awesome new customers
- Success without investment
The first of these areas is an expansion on what we have always done. Starting with the launch of CleanSpeak in 2008, we realized that developers were a core component to our success. Developers are the ones that install and integrate our software. They are responsible for keeping the software running and usable. They ensure that the rest of the business (moderators, community managers, admins, etc) can leverage the software to be more productive.
In 2018, we are going to double down on these efforts. We will be improving our documentation, writing more examples and tutorials, writing more technical blog posts (on and about topics unrelated to our products), more speaking engagements, and a whole lot more nerdery.
The next area is focusing on building features that matter to our customers. We’ve heard from many people that CIAM solutions are often lacking specific features or have features they’ll never use. Rather than building every feature possible, we are going to get feedback from developers and build what they actually need. If you have a feature you need, let us know by emailing us at firstname.lastname@example.org.
Our next focus is on acquiring awesome new customers. We value open, honest and straightforward communication with our customers. We value feedback and collaboration. We aren’t racing to the bottom or looking to simply acquire hundreds customers to pad quarterly reports. We want to deliver solutions to companies that truly impact their business and we want to ensure that customers want to work with us.
And finally, bootstrapping is part of our DNA at Inversoft. Ever since I quit my day-job back in 2007 after acquiring my first enterprise customer, I’ve felt that I could build something great without taking outside money. Every year I’ve built on this idea and tried to help other entrepreneurs do the same.
The CIAM space is a little chaotic right now though. Companies are raising massive rounds while others are being acquired. Providers have killed entire APIs and kicked everyone off their products post acquisition. Startups are appearing and disappear as quickly as they arrived.
Inversoft has been in business for 10 years. We have great customers and continue to grow. We’ve proven that you can build a world-class business without taking a single dime from anyone. We now want to prove this is possible even in a crowded and heavily funded space like CIAM. We’re going to do it in 2018.
It’s going to be a crazy year, but we are looking forward to it.
Stay tuned for regular updates about how our plans are progressing.