Inversoft Overview & History

Filtering

Inversoft was founded in 2007 to address the opportunities and challenges created by the exploding popularity and importance of user-generated content. Inversoft’s first release in 2008, CleanSpeak Filtering, set the industry standard for enterprise-scale content & profanity filtering and was quickly adopted by market-leading companies who had already outgrown the previously available commercial solutions and their own in-house development efforts. The technical advances that Inversoft made in filtering accuracy, performance, security and customization are still competitive differentiators that the company confidently claims to this day.

Moderation

The subsequent development and 2010 release of CleanSpeak Moderation, a set of powerful tools seamlessly integrated with the existing filtering technology, gave Inversoft’s clients and partners the ability to more efficiently incorporate professional, live-body moderators into their online communities and other sources of user-generated content that could further benefit from a personal, human touch.

Analytics

CleanSpeak 2.0, released in January of 2012, takes advantage of the sophisticated data-handling platform that the filtering and moderation tools are built on and provides the opportunity to create custom analytics and reporting metrics on a client-by-client basis. The ability to analyze and understand massive volumes of user-generated content in real-time unlocks more of the strategic insights and business intelligence contained in the data, giving clients additional ways to capture value and realize a return on their investments in UGC.

Services

Plans for the immediate future include a Spring 2012 move to larger office space in Denver, Colorado and a renewed focus on the company’s services and consulting offerings, which have reached a substantial level of maturity after four years at the leading edge of this still-expanding and exciting industry.

Inversoft Leadership Team

Brian Pontarelli | President & Chief Executive Officer

Brian Pontarelli is an original founder of Inversoft and brings over 12 years of technical and management experience in high performance computing and large distributed applications to his current role as President and CEO. In addition to overseeing the overall direction and vision for the company, Brian uses his prior experience managing software development projects for companies including BEA, US Freightways, Orbitz, Texturemedia and Naymz, along with his well-earned understanding of the technical aspects of managing user-generated content, to help shape the development of the CleanSpeak suite of products. Brian lives in Broomfield, CO and studied computer software engineering at the University of Colorado at Boulder.

James Humphrey | Chief Technology Officer

James Humphrey is an original founder of Inversoft and currently leads all CleanSpeak software development efforts as the Chief Technology Officer. Prior to Inversoft, James served as the technology lead on projects for companies including ReadyTalk, MapMyFitness, Crispin Porter & Bogusky, Old Navy, Volkswagen, Texturemedia, Kaiser Permanente, Denver Art Museum, Izze and Crocs. James is also active in the open source community as the owner of the CLEAR and Staccato frameworks and a regular contributor to the Savant and JCataput frameworks. James lives in Denver, CO and studied computer software engineering at the University of Colorado at Boulder.

Marshall Bauernfeind | Vice President, Product & Client Services

Marshall Bauernfeind is Inversoft’s secret weapon in ensuring that clients maximize the value of using CleanSpeak to manage their user-generated content. An active member of many UGC related communities, Marshall brings a deep understanding of profanity and content filtering, community management, and professional moderation practices to his current position. A service industry entrepreneur prior to joining Inversoft in 2009, Marshall continues to develop the client-focused approach and strong technical skills that make him a trusted advisor to the company’s most valuable clients. Marshall lives in Westminster, CO and studied business information systems and computer science at the University of Colorado at Boulder.

Adam Brucker | Vice President, Global Sales & Marketing

Adam Brucker is a 15 year technology sales and marketing veteran with strong experience in large-scale, user-generated data reporting and analysis. Prior to joining Inversoft, Adam worked for a number of emerging technology companies managing global relationships with client accounts including eBay, Google, Bank of America, Cisco and Intel, as well as companies throughout Japan, South Korea and India. Adam’s current responsibilities include managing Inversoft’s growing sales and marketing team, supporting the launch of CleanSpeak 2.0, and continuing to develop the market for Inversoft’s custom analytics and reporting capabilities. Adam lives in Boulder, CO and studied economics and philosophy at Colgate University.

Inversoft Advisory Board

Joi Podgorny

Joi Podgorny is an Online Media Professional specializing in online community and children’s marketing, specifically the under-13-year-old demographic. Joi is currently the Director of Community Engagement for Smart Bomb Interactive, where she architects and oversees all aspects of community management for National Geographic Animal Jam, an online destination that is an industry leader in child safety and parental engagement. Other children’s entertainment properties that Joi has worked on include Moshi Monsters, Chuggington, Marvo the Wonder Chicken, Edgar & Ellen, Highlights for Children, Carmen Sandiego and Play 60. Prior to Smart Bomb Interactive, Joi served as the Head of Community at Mind Candy and has been a regular speaker at conferences including KidScreen, Digital Hollywood, Engage Expo and YPulse Mashup. Joi is also an industry-leading champion of COPPA (Children’s Online Privacy Protection Act) compliance and has monitored networks at both Kidfu, a safe online community for children that she co-founded, and FreeZone, one of the first safe online communities for children.

Joey MacArthur

Joey MacArthur is a Senior Producer at The Pokémon Company International and is recognized as an industry-leading production guru and thinker, always working to advance the concept in social / online games (and beyond) that “people matter.” In his role at Pokémon, and in previous positions at LucasArts and NCsoft, Joey brings leadership, vision, passion and drive to teams that have delivered recognizable accomplishments and become profitable endeavors. In addition to being an expert in the management of high-volume user-generated content in the gaming space, Joey’s specialties include internal / external development, casual game design, social game platforms, MMO development, transmedia initiatives, virtual economies, first & third party relations, and digital distribution.

David Lee

David Lee is the chief operations officer at Sleepy Giant Entertainment, Inc., a provider of live game operational services for online game studios. With more than a decade of experience in engineering, product development and operations, David started Sleepy Giant after serving as K2 Network’s vice president of Infrastructure and Engineering. Recognized as a leader in the game industry for his work with network systems and security, David was nominated in 2006 for the Information Security Executive (ISE) of the Year National Award Program, which is presented to an executive who excels in risk management, data asset protection, regulatory compliance, privacy and security. Before joining K2, David held various management positions at Managed Objects, including overseeing engineering operations. Prior to Managed Objects, he served as the CTO for M-Code Software where he was in charge of all aspects of the company’s technical growth from building engineering teams to designing cutting edge enterprise application monitoring software. David also worked for Global Telecom Solutions Center, the research and development arm of Motorola’s wireless and satellite infrastructure division, as well as co-founded and served as vice president for Vision Bridge Technologies Group. Currently, he is a member of the Purdue University Academic Board, Parature, Inc. Advisory board and on the Board of Directors at Longtail CDN.

Bryan Buus

Bryan Buus is the President of Adeptive Software, which he helped to found in 2003. Adeptive provides ResWare™, the leading automation engine for the title services industry.  Bryan’s forte is the fast and cost-effective design, development, and support of mission-critical systems. He actively manages Adeptive, spearheading its ongoing vision, customer service, and development. Prior to joining Adeptive, Bryan was the Vice President of Development at XOR, leading the firm’s Internet services division, which he built from scratch to over 50 engineers. Bryan was involved in the scoping, development, and management of eBusiness offerings for many companies, including The Sporting News, Alamo Rent a Car, Whole Foods Markets, Vitamins.com, the Kentucky Derby/Churchill Downs, SkiNet, GOLFonline, and others. Bryan also lead XOR’s R&D arm, creating VisionPort, a business metrics dashboard technology, for which XOR applied for and received a patent. Bryan is coauthor of the book “Managing Internet Information Services,” published by O’Reilly and Associates, and he holds a Bachelors and Masters degree in Computer Science from Boston University.